As stewards of Thomas More University, it is expected that your work and contributions to our community will reflect the mission, values, and integrity of the University. We are committed to being a student-ready University and aspire to facilitate an interconnected community of excellence. In doing so, we will foster a sense of responsibility to others, act with respect, tolerance and compassion towards others, and care for God’s creation. Through this engagement, Thomas More University is a thriving and dynamic institution that espouses the values of a Catholic Liberal Arts education committed to the students that we serve today, those that we will serve tomorrow, and the communities our graduates will serve.
The AVP for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides.
Effective storytelling. Demonstrated experience managing and enhancing marketing and branding in private higher education. Commitment to thoughtful, servant leadership of a cross-functional team. Highly collaborative across divisions within the campus’ internal and external communities and stakeholders. Understanding of enrollment management processes, digital marketing strategies, and industry best practices.
Principal Duties & Responsibilities
The AVP for Marketing & Communication will lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals. The Scope of Responsibilities within the division include:
Website(s) design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.
The AVP will work closely with University Admissions to develop and implement marketing and communication efforts to support the University’s strategic enrollment management goals via digital marketing, advertising buys, direct marketing, copywriting, and support targeted lead generation for traditional, non-traditional, and graduate enrollment.
The AVP will regularly collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs, faculty and the University’s brand as a premier Catholic, Liberal Arts institution.
Under the leadership the AVP, the Marketing & Communication division will support the needs of the Department of Institutional Advancement to secure the necessary philanthropic support and achieve capital campaign and strategic plan goals, including the support of:
Production of Moreover (alumni magazine) bi-annually, an annual President’s Report, regular collateral design focused on stewardship, alumni and donor engagement, annual appeals, and event promotional materials.
The AVP will be responsible for:
Education, Specialized and/or Technical Knowledge Requirements