Director of Accelerated and Graduate Admissions

Enrollment Management


To Apply
Send resume/CV, cover letter, and reference list to:
person Laura Custer, Director of Human Resources
email hr@thomasmore.edu
phone 859-344-3314
Location
place Thomas More University, 333 Thomas More Parkway, Crestview Hills, KY 41017

Description

Basic Purpose

The Director of Accelerated and Graduate Admissions will be lead member of the accelerated and graduate admissions office and will be responsible for the overall recruitment of the University’s adult and graduate programs.  Working collaboratively with campus partners, the Director will develop and implement an enrollment strategy to meet enrollment and institutional priorities as defined by the University’s goals for continued growth.

 

Core Competency Skills Required

  1. Excellent written, oral and listening skills.
  2. Strong creative, strategic, analytical, organizational and personal skills.
  3. Commitment to working with shared leadership and in cross-functional teams.
  4. Must show evidence of ability to manage multiple projects at a time.
  5. Demonstrates strong decision making skills and self-assurance.

 

Principal Activities

 

  • Provides leadership for the University’s recruitment strategies for adult and graduate programs, including online, in-person, hybrid and executive format.
  • Works closely with the Dean of Enrollment, Director of Financial Aid and CFO to ensure that goals are aligned with the University’s enrollment and net tuition revenue objectives.
  • Work with the Dean of Admissions on advertising and marketing to ensure that digital media, SEO and SEM are maximized to produce lead generations that are aligned with enrollment goals.
  • Works closely with the Director of Corporate Partnerships to ensure that these relationships maximize enrollment opportunities and are aligned to the strategic enrollment plan.
  • Supervises and leads a team of Enrollment Coaches who recruit and serve as point of contact for each prospective student throughout the enrollment funnel.
  • Works closely with the Director of Academic Advising & Student Success to align retention initiatives with enrollment goals and objectives.
  • Visits area colleges and universities to attract prospective students to the University’s graduate programs.
  • Works closely with the area community colleges to attract prospective adult learners to the University’s degree completion programs.
  • Effectively uses CRM (Slate) to enhance the recruitment experience for prospective students.
  • Provides enrollment reports from inquiries to enrollments for each of the undergraduate and graduate programs to the Dean of Enrollment and to the University’s Cabinet.
  • Works closely with the Marketing team to create and enhance landing pages and collateral materials to support student recruitment.
  • Works closely with the Academic Leadership Team and the Provost to foster academic program development necessary to meet enrollment goals. Works closely with the Vice President and Provost to analyze enrollment and retention data and to identify appropriate strategies to maximize student retention and graduation.
  • Evaluates and redirects resources appropriately and as needed to ensure that administrative student services delivery meet student-centered goals and students’ needs.

 

Education, Specialized and/or Technical Knowledge Requirements

 

  • Bachelor’s degree, Master’s Preferred
  • Experience in Graduate admissions required.
  • A minimum of five-years of experience in recruitment, admissions or marketing, preferably at a four-year traditional college or university
  • Experience with direct marketing and lead generation
  • Proactive and strategic thinker and leader
  • Excellent data analytics and people skills

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