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: Public Relations and Marketing
: President's Cabinet
: 12/04/2017
: 12/04/2017
: 10/01/2018

Social Media Policy

: 1

AUDIENCE

This policy applies to:

  1. all Thomas More College employees, vendor employees, and students who manage or contribute to official Thomas More College social media accounts
  2. all Thomas More College employees and vendor employees who use personal social media accounts

Student personal use of social media is covered in the Saints Community Standards. 

DEFINITIONS

Social media – any online interactive communication tool.  Common examples include blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn, and Snapchat. 

Official Thomas More College social media account – an account that represents or speaks on behalf of the College or College controlled entity.  These include, but are not limited to, accounts for academic departments, student clubs and organizations, offices, and individual employees at Thomas More College. 

THE POLICY

Section 1: Introduction and Purpose

Thomas More College recognizes the importance and benefits of communicating through social media.  Social media is a powerful way to engage and communicate with our community and various audiences, but there is potential for significant risk associated with inappropriate use.  This policy is designed to safeguard the College’s reputation, comply with legal responsibilities, and uphold institutional policy, while also encouraging employees to responsibly engage in social media to share the College’s messages. 

Section 2: Official Thomas More College Social Media Accounts

This section applies to all official Thomas More College social media accounts and the employees and students who manage or contribute to these accounts.  Official Thomas More College social media accounts as defined above are owned by Thomas More College.  One employee is designated as primarily responsible for the account.  There may be additional employees or students granted access to administer the account.  All are responsible for compliance with this policy.  The individual designated as primarily responsible is ultimately responsible for all activities and administrators on the account, including but not limited to monitoring the account use and content posted to the account.

Before creating any official social media account or authorizing administrators, the Social Media Account Authorization Form must be completed with the Public Relations and Marketing Office.  All official College social media accounts must:

Any changes to the account administrators require an updated Social Media Account Authorization Form.  The Public Relations and Marketing Office must approve the removal of any official Thomas More College social media accounts.

When posting on such accounts, individuals are speaking as a representative of the College and therefore must have explicit authorization to do so.  Users must follow established communication strategies and best practices for social media accounts.  All content shared, as well as pages or accounts that these accounts like or follow, must reflect the mission and values of Thomas More College.  Inappropriate communication includes, but is not limited to:

Section 3: Employees’ Personal Use of Social Media

This section applies to employees using personal social media accounts, at work or off-site.  Content posted on personal social media accounts must not conflict with the mission and values of Thomas More College.

Section 4: Policy Violations

Policy violations will be determined at the sole discretion and judgement of College administration.  Violations traced to employees will be referred to the Human Resources Department and handled following established disciplinary procedures. Violations traced to students will be referred to the Dean of Students for implementation of the judicial process.  Violations traced to vendor partners will be referred to the Vice President of Finance and Operations.

RESOURCES/RELATED INFORMATION

Thomas More College Policies

Copyright Infringement and File Sharing Policy

Technology Acceptable Use Policy

POLICY IMPLEMENTATION PLAN

All employees will be notified of the policy.  All current official Thomas More College social media accounts will be audited and individuals will be required to complete the Social Media Account Authorization Form by January 1, 2018. 

The Public Relations and Marketing Office will develop best practice guidelines and offer training. 

The Public Relations and Marketing Office will audit official Thomas More College social media accounts on an annual basis.

REFERENCING THE POLICY

Employee Manual

Faculty Policy Manual

HISTORY

Date

Supersedes Policy

Summarize Change

October 30, 2017

Social Media

Clarification of audience; addition of Section 1 introduction and purpose; clarification on removal of official accounts; modification to employee personal use section

APPENDIX

Social Media Account Authorization Form

APPROVALS

Signatures on file:

Laura Custer, Director of Human Resources                               

Kathleen Jagger, Vice President of Academic Affairs                   

Robyn Hoffman, Vice President of Institutional Advancement      

David A. Armstrong, President