3 Credit Hours
Prerequisite: BUA 302, 311, 321. This course provides an overview of current marketing-management theory and practice. Students will develop strategic-marketing-management skills through case studies and an interactive simulation.
Discipline: Business Administration
|BUA417-01: Marketing Management||Busse, E. Anne||Open: 13 / Reg: 7 / Max: 20|
Note about courses with preassignments: View a course's syllabus to get information about the preassignment.