3 Credit Hours
Course Requirement: Enrollment in TAP. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.
Discipline: Business Administration
|BUA264-1C: Marketing and Consumer Value (-TAP Only-)||Perry, Christopher R||Open: 7 / Reg: 13 / Max: 20|
6 Week Section
Note about courses with preassignments: View a course's syllabus to get information about the preassignment.