BUA264 Details

3 Credit Hours

Course Description:

Course Requirement: Enrollment in TAP. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.

Discipline: Business Administration


Sections Offered in Fall 2020:

BUA264-1C: Marketing and Consumer Value (-TAP Only-) Perry, Christopher R
Open: 7 / Reg: 13 / Max: 20
  Open
  6 Week Section
Instruction Type Building / Room Days Meeting Dates Meeting Times
Online - Without Set Times None (Online) ------- 11/02/2020 - 12/13/2020 --


Note about courses with preassignments: View a course's syllabus to get information about the preassignment.